Sonar

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Overview

Discover how Sonar utilizes AI and machine learning to enhance social media analytics, enabling businesses to gain deep insights into public sentiment and optimize brand strategies effectively.

Category: Data analysis

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NameSonar
OverviewSonar is an artificial intelligence tool that leverages machine learning to analyze social media data, simplifying the social listening process through semantic analysis. Unlike conventional methods that rely on complex boolean searches, Sonar automates the retrieval of online conversations by utilizing natural language processing (NLP). It effectively assesses the sentiment behind text, categorizing it as positive, negative, or neutral, which helps interpret the emotional context within the data. Sonar’s advanced technology enables automated social listening, sentiment analysis, and topic modeling, delivering precise and dependable insights. This tool can discover relevant data, analyze linguistic subtleties, and comprehend word relationships and contexts, ultimately revealing major themes and public sentiments towards brands and competitors on various social platforms.
Key features & benefits
  • Machine learning-powered semantic analysis.
  • Sentiment analysis through Natural Language Processing (NLP).
  • Automated social listening via semantic evaluation.
  • Enhanced accuracy and reliability in topic modeling.
  • Identification of key themes and trends in social media conversations.
Use cases and applications
  • Gauge brand perception on social media by analyzing sentiment, identifying themes, and tracking public opinion towards the brand and its competitors for informed strategic choices.
  • Facilitate automated social listening for comprehensive market research, allowing businesses to efficiently collect and examine social media data, understand consumer behaviors, and identify emerging market trends.
  • Improve customer service by monitoring online discussions, analyzing sentiment, and responding to customer issues promptly to enhance customer satisfaction and protect brand reputation.
Who uses?
  • Marketing researchers
  • Brand managers
  • Competitive intelligence analysts
  • Public relations specialists
PricingDetails about pricing including the availability of a free version are not specified.
TagsSocial Listening, Sentiment Analysis, NLP, Market Research, Brand Management
App available?No

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